Tuesday, November 29, 2011

Our Cyber Monday Sale is going one day longer!

Patsy's Cyber Monday!
Cyber Monday's a big deal, so we're extending it! Tuesday will officially be the last day of the savings, so head down to the store to pick up everything at 25% off! 
 
Patsy's Products - 25% off!
 
The entire store's on sale, for three days only! Starting today and ending Tuesday, you can get your holiday shopping polished off by picking up jars of sauce, bags of pasta, bottles of oil, cookbooks, and more, all at a reduced price!

To the store!
Holiday Gift Baskets - 25% off!
 
We recently unveiled a brand new line of gift baskets that combine classic Patsy's products with goods from our new friends at Colavita. The baskets make perfect holiday gifts, and with an additional 25% off, now's the time to buy!

To the store!

Tuesday, November 15, 2011

Watch Real Food on Telecare to check out some great Patsy's footage!

If you've been excited to see more of Patsy's on T.V. after our episode on Mike Colameco's Real Food, wait no longer! I'm proud to announce that on the week of November 13th, we'll be airing on Telecare on the following days: 

Sunday 10pm
Tuesday 10:30pm
Thursday 2:30pm and 10:30pm
Friday 10:30pm
Saturday 10am

Not sure about what channel Telecare's on? If you've got Cablevision and are in the Nassau/Suffolk area of New York, it'll be channel 29. For other areas, it's channel 137 on Cablevision. If you're using Verizon FiOS, it's always on Channel 296. 

If you aren't using either of those providers, worry not! If you log onto their site (telecaretv.org), you'll be able to watch online. Simply click on the "watch live!" button during any time when the show's airing on telecare, and you can watch it online. 

Enjoy the show, everyone!

Get your holiday shopping done early!

Hey all - just wanted to post this on the blog, in case you aren't subscribed to our mailing list. (This notice just went out in an e-mail to everyone on our list, so if you're not on there and would've liked to get this in your e-mail, make sure you join our mailing list!)

It never hurts to start thinking about the holidays a little early...
...which is why we've decided to give you a little reward for your forethought! For this week only, we've dramatically slashed the prices on all of our Patsy's Holiday Baskets! This offer is extremely limited, and the baskets we're offering make perfect gifts for anyone in the family, so be sure not to miss this opportunity!
Our Offer Includes the Following Baskets
Patsy's Classic Collection
$85.00 - $59.00!!!
Our Patsy's "Classic Collection" is a combination of Patsy's pastas, sauces, and a handy trivet decorated with the Patsy's logo! The entire package comes in two separate baskets.

For sauce, we give you one jar each of our 24 ounce classic Marinara, creamy Vodka, and onion-based Tomato Basil sauces - everything needed to make the holidays taste like Patsy's!

On top of that, these baskets come with three Patsy's pastas: our Rigatoni, Linguini, and Casarecce cuts!
Patsy's Supreme Collection
$175.00 - $99.00!!!
The "Patsy's Supreme" Gift Basket is our biggest basket, and it's absolutely loaded with everything you could ever want for a definitive Patsy's feast.

The basket comes with five different varieties of Patsy's sauce. It has individual 24 ounce jars of our classic Marinara, onion-based Tomato Basil, and creamy Vodka sauces, as well as 15.5 ounce jars of our spicy Fra Diavolo and unique Puttanesca sauces.

To complement this, we give you plenty of pasta - the gift basket comes with cuts of our Patsy's Penne, Rigatoni, Linguini, and Whole Wheat pastas. Between the sauce and the pasta, you'll have something for every member of the family.

To further accentuate your meals, we included a bottle each of our Patsy's Olive Oil and Balsamic Vinegar.

On top of all of this, we also added a Patsy's apron, as well as our new Patsy's trivet. The trivet's got a sleek-looking picture of Patsy's NYC at night, and should fit great in any kitchen or dinner table.
Patsy's Logo Collection $60.00 - $39.00!!!

Our "Patsy's Brand Accessories Gift Basket" comes with everything you need to infuse your life with a little bit of Patsy's. Each of the gifts in the basket has the scripted Patsy's brand logo on them, and all of them were designed with the traditional Patsy's colors of dark red and black.
It even comes in a specially-designed box (you can see it in the picture above) that's covered in pictures of iconic New York landmarks.

Patsy's Bounty Basket
$125.00 - $79.00!!!
The "Patsy's Bounty" Gift Basket is the ideal gift for that person in your family who wants Patsy's, and lots of it! This basket comes with an assortment of sauces, pastas, and dressings, all from Patsy's!

For sauce, we give you 24 ounce jars of our classic Marinara, creamy Vodka, and spicy Fra Diavolo sauces. Combined with our Penne, Rigatoni, and Linguine cuts of pasta, there are tons of potential dishes to be had, and something to please anyone.

On top of this, we give you one bottle of both our Patsy's Olive Oil and our Patsy's Balsamic Vinegar. Use it for bread, cooking, or whatever else comes to mind!
Sinatra Collection
$195.00 - $109.00!!!
The "Patsy's Sinatra Tribute Collection" is a must-have for any Frank Sinatra buff. It comes packaged with not only some of the greatest moment's in Frank Sinatra's career, but it also has an assortment of Patsy's items that he loved to eat when he came into the restaurant.

For your viewing pleasure, you get two great Box sets of Sinatra moments - 'Sinatra: New York', which is a 5-Disc boxed set, and 'Sinatra New Concert Collection', a 7-Disc boxed set. Both boxes feature footage from historic performances by Sinatra, as well as tons of extras.

On the food side, there's a 24 ounce jar of Tomato Basil (Sinatra's favorite sauce), as well as 1 pound each of Fusilloni and Linguini (his favorite pastas when he was at Patsy's.
)

Monday, November 7, 2011

Working with Colavita!

Here at Patsy's, we're very proud of our newest partnership - we've recently teamed up with Colavita, and they're going to be in charge of manufacturing and distributing our sauce. Don't worry, the flavor and recipe won't be changing at all.


However, you will notice a drop in prices if you've been ordering online. Since the scale of Colavita's shipping/manufacturing is much bigger than what we could pull off by ourselves, it means we've been able to cut our packing costs and even the prices of some of our products. You'll notice that our gift baskets, for example, cost significantly less than they did last year, even though every gift basket was packed with more stuff! On top of that, you can now order pasta and sauce in specific amounts, even individually! So you won't have to worry about building your holiday gifts around 3-pack or 6-pack sauce options.


Colavita's a great partner for us in many ways - We even share a common background! Much like us, they began their operations a long time ago. For them, business started in Italy, and it was also family run. One branch of the Colavita family owned a stone mill, which they used to crush their own olives and create olive oil. The other branch gathered wheat, milled it, and turned it into fresh pasta.


Inadvertently, these simple processes were refined and eventually mastered, and the older generation of Colavita would pass everything they'd learned onto their kin. In time, Colavita became a name synonymous with time-honored tradition and proven quality.






Unlike Patsy's, it took Colavita until 1978 to make their way to America. The family agreed to partner with John Profaci (a good friend of ours, and our liason with Colavita!), who saw an opportunity for Colavita's olive oil to find its way into the homes of Americans.


Initially, Profaci faced a tough challenge - there was a perception that the particular kind of olive oil Colavita produced (the extra virgin olive oil that they artfully created for hundreds of years) was too green, dark and intense to be used with food. Realizing that people wouldn't buy something that they didn't trust, Profaci launched a marketing campaign that sought to inform people about the virtues of Colavita's mainstay product.


On top of this, a wealth of positive health benefits were discovered regarding olive oil. It's actually really cool, the health benefits are enormous. I won't list them all here, it'd make this blog post way too massive, but off the top of my head, I know olive oil lowers cholesterol, helps you fight heart disease, can be instrumental in weight loss if you replace other oils with olive oil.... In fact, check out this link if you're interested. (We're not even connected with that website, I just googled that now!)


Anyway, the combination of health benefits and Profaci's positive marketing campaign had a notable impact on Americans - research showed that over 10% of homes now routinely purchased olive oil, which was a significant improvement! Once Colavita's olive oil caught on, the pasta and other products followed suite.


Much like the original branch of Colavita, Profaci's efforts in America are also family run. He, along with his four sons, have ensured that Colavita's products made the transition to America without sacrificing any of the quality, integrity or taste that made them famous in Italy.


And these are the guys we've partnered with! Pretty good, huh? We're very excited about what this means for Patsy's. As I said above, since they're handling our shipping and manufacturing now, you'll already begin to see some of the benefits of this partnership, but there's definitely more in store for all of us. And don't worry - the great taste that you've come to love from Patsy's hasn't been changed, not a bit!